Rolls Royce Wraith unvailed at the Geneva Motor Show

The Rolls Royce Wraith will make it's debut at the 2013 Geneva Motor Show but for now here's some great pictures from Rolls Royce. It will have a V12 Engine with a reported 0-60 in 4.4 seconds. Doors will be called "Coach Doors" but we just call them suicide doors in the states. I guess if your paying around $250,000 on up for the Wraith, coach doors sounds better. Another stand out feature is the Satellite Aided Transmission or SAT. The Wraith will use satellite data and adjust to the road conditions ahead. Very cool but will it take away anything from the driving experince? What say you?

Satellite Aided Transmission (SAT) – a new technology

“From powertrain engineers to our director of engineering, everyone instinctively realised the affinity of Satellite Aided Transmission to the Rolls-Royce brand – and particularly to Wraith. It’s an effortless system that knows the car’s location and reads the mind of its driver. It selects the optimum gear as though it were a skilled pilot changing a manual ‘box himself.” Philip Harnett, Product Manager, Rolls-Royce Wraith.

Abundant power comes effortlessly thanks to Wraith’s powerful V12 twin-turbo engine married to an eight-speed automatic transmission. But Satellite Aided Transmission technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance, meaning Wraith is constantly poised to deliver on its promise of performance. 

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability. 

With eight years experience as electronic and systems engineer with the BMW Formula 1 team – and subsequent experience in the BMW engine development department – Product manager Philip Harnett was instrumental in bringing the technology to Rolls-Royce Wraith.

Source:Rolls Royce

Source:Rolls Royce

Source:Rolls Royce

Source:Rolls Royce

Satellite Aided Transmission

Satellite Aided Transmission (SAT) – a new technology

“From powertrain engineers to our director of engineering, everyone instinctively realised the affinity of Satellite Aided Transmission to the Rolls-Royce brand – and particularly to Wraith. It’s an effortless system that knows the car’s location and reads the mind of its driver. It selects the optimum gear as though it were a skilled pilot changing a manual ‘box himself.” Philip Harnett, Product Manager, Rolls-Royce Wraith.

Abundant power comes effortlessly thanks to Wraith’s powerful V12 twin-turbo engine married to an eight-speed automatic transmission. But Satellite Aided Transmission technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance, meaning Wraith is constantly poised to deliver on its promise of performance. 

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability. 

With eight years experience as electronic and systems engineer with the BMW Formula 1 team – and subsequent experience in the BMW engine development department – Product manager Philip Harnett was instrumental in bringing the technology to Rolls-Royce Wraith.

Rolls-Royce Wraith

March 2013 

Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO, March 2013

“I am delighted to unveil a new Rolls-Royce model that promises to draw superlatives from its audience. In launching Wraith we present the boldest design, the most dramatic performance and most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. 

Naturally, the starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury brand for the last 109 years. But this is also a car defined by a timeless elegance, one that encapsulates a sense of power, style and drama - and just a hint of the noir.

The launch will revive one of the most famous Rolls-Royce names first used in 1938 and one which perfectly expresses the character of our new car. Wraith alludes to an almost imperceptible force, something rare, agile and potent, a spirit that will not be tethered to the earth. And I can assure you that performance delivers on the promise of its dramatic exterior styling, while of course remaining steeped in hallmark luxury, refinement and exclusivity. 

Our new car will boldly shape the years ahead for Rolls-Royce, building on the success of Ghost, bringing more new customers to the marque. For Wraith is the ultimate gentleman’s gran turismo; it is the car we believe our great founding forefather and adventurer the Honourable Charles Rolls would have chosen to drive were he alive today.”